Business ethics should not always focus on financial profit as being the number one priority. Nowadays a new and evolved concept of profit gained through social and environmental causes is becoming increasingly popular. Ena Dive from Sanur dedicate time and a small percentage of their profits to environmental activities through their program called “Project Aware”. Together with their staff, friends and associates they have been making positive contributions via their conservation and social activities.
Understanding the importance of a balanced ecosystem and the role mangrove forests play in the prevention coastal erosion, a mangrove plantation project is one of their main priorities. This is also aligned with the local wisdom of the Balinese concept of “Tri Hita Karana”, the harmonious relationship among humans, nature and the gods. Even though there is little available coastal land to develop new mangrove forest, and the survival rate of their new seedlings in low, this does not perturb Ena Drive from their endeavors to reinvigorate certain mangrove forest areas.
Ena Dive are actively involved in voicing their ideas through regular events, seminars and workshops that are especially targeted to the younger generations to encourage their greater participation in caring for the environment. There are many areas within Bali ecosystem that require attention – in the mountains, lowlands, rivers and oceans. Ena Dive can not do it alone and need community participation to help save the nature environment from degradation.